We Created Product Presence To Differentiate Douglas Scientific’s Ingenuity.
Douglas Scientific LLC, a rapidly growing laboratory automation company in Minnesota, identified the need to incorporate product branding, aesthetics and usability into their already pioneering IntelliQube. Douglas Scientific partnered with us to design new housings to meet all their mechanical requirements for the IntelliQube - fans, specimen sample openings, and ports, while also incorporating a new branded presence.
The end solution was a clean new case design with refined dimensions. It evolved from cooperative ideation, concepting and research with Douglas Scientific’s engineers, as well as stakeholders and the target market. A modern color palate for the product was also created to support the developing identity and brand of Douglas Scientific.
The IntelliQube is now differentiated in its market space as a scientific product that is innovative with professional lab-space presence.