From Startup to 40 Million In Under 5 Years.

As a strategic partner for Octane Fitness, we helped create a leader in the fitness industry.

The complete Octane line is the definition of professional fitness machines, combining new innovations in both form and function. Not only do the elliptical machines look good, but they also achieved the status as a best selling professional elliptical and have been a staple of Octane’s product offering ever since.

Octane ellipticals are preferred by 75% of health club members. We helped Octane revolutionize the standing elliptical category, with breakthroughs unavailable on any other machines.


Product Line developed by lava


Octane H35

When it comes to comfort, the H35 can’t be beat. With multiple seat height and seat tilt adjustments, you get a custom fit, and the upper body is challenged by the patented MultiGrip handlebars. This commercial model offers numerous workout programs, the ability to incorporate upper- or lower-body strength training, Workout Boosters and much more.


Octane PRO350

The Pro350 cross-training standing home elliptical machine from Octane Fitness offers the same high-end performance features and exceptional quality at an unbeatable value for home exercisers.


Octane Pro3700

The Pro3700 commercial grade home elliptical machine delivers the most effective, comfortable elliptical workout – just like you get at the health club.  Perfected over time with precise biomechanics, natural motion, a slew of motivating workouts and plenty of thoughtful comfort features, this premium elliptical machine fuels everyone in the family.


Octane PRO4500

The absolute best compact home elliptical machine, this top-of-the-line compact powerhouse is loaded with exclusive Octane breakthroughs including SmartStride and CROSS CiRCUIT to fuel every workout with challenges that drive results.  Exceptional comfort comes with Octane’s patented MultiGrip and Converging Path handlebars, along with smooth motion that mimics natural movement.


OCTANE Q35, Q37, & Q47

The Q-series cross-training standing home elliptical machines offer the same high-end performance features and exceptional quality at an unbeatable value for home exercisers.
The Q37 is a multiple award-winning standing home elliptical machine, with several Best Buy designations and named one of Oprah’s Favorite Things in 2012.

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