Having a Vision to Revolutionize Physical Fitness & Weight Loss Is Just the Start.

We Bridge the Gap From Hand-made Prototypes and Ideas to Pro-grade Equipment and Systems.

ZeSa is a revolutionary new fitness company. It’s system and products were invented by professional fitness trainer, founder and CEO, Shanti Rainey. ZeSa began working on their products in 2010 with initial functional prototypes that were handmade. To move forward and create product they found development can be challenging as well as having many hurdles that manufacturers can’t answer. After struggling with development on their own they came to LAVA for consulting, solutions, and innovation.

ZeSafi’d: Shanti Approved Maturing Product Line and Brand

Transcending client’s ideas and inspiration in to their product and systems is at the core of LAVA process. We quickly realized the key to ZeSa’s projects was to develop a solid understanding of Shanti Rainey’s visionary products and systems. We dug into their hurdles, understood the aspirations, and created new options to resolve production challenges with design, manufacturing, as well as presented opportunities in marketing, web strategy, UI/UX, Apps, and brand evolution.

ZeSa continues to create new products and evolve their training systems with an ongoing partnership with LAVA. Shanti’s drive to evolve the fitness industry fuels additional development and LAVA will continue to help ZeSa forge ahead so they become a fitness evolution powerhouse.

Services Rendered:

  • Product Research
  • User Research
  • Engineering
  • Product Design
  • 3D Prototyping
  • Production Innovation
  • Branding
  • Graphic Design
  • User Interface
  • App Design
  • User Experience
  • Website Design
  • Brochure Design
  • Illustration
  • Iconography
  • 3D Compositing and Photography
  • Environmental Design


Activators are designed to simulate characteristics of natural “unstable” environments.

The “bladder” base imitates uneven or shifting terrain while the pad-covered top mimics natural surfaces creating muscle activation throughout the body. The Activator® in conjunction with Shanti’s workout system reinvent healthy training, waking the body up and unlocking new strength. Activator are currently available in 4 sizes.


We researched, prototyped and designed websites, apps, and other digital assets to help strategically launch ZeSa to their consumers paying close attention to their start-up constraints.


User Interface and User Experience for Web and Apps




Brochure design and print collateral to support investor relationships, products, customers, trainers and studio classes.

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